AB Testing

less than 1 minute read

A/B Test is an essential experimental element for platform companies and is an essential proof work for rapid growth. You can learn more about A/B Test by looking at : A/B testing - Wikipedia

I was shocked to hear from a person from a famous IT company in Korea that there was no A/B test and that it was just deploy when developing a feature. Users may feel uncomfortable, but it’s just deploy. I believe that developers and product owners who create new businesses all work hard to create features. There is a tendency to think that what they have made is good. It is a bad decision to make a decision on whether to deploy a feature internally without a company verifying any data based on prejudice.

So I think that creating an A/B Test platform is the number one priority over any other business development. If you look at many high-growth IT companies in Silicon Valley, you can see that they all use A/B Test to quickly verify and deploy various experiments. When I heard this, some Korean IT companies were already big, but I thought that startups could catch up.